Images of new £50m apartment complex revealed

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Images of new £50m apartment complex revealed

News : The Business Desk

The owner of The Forum, the first build to rent apartments to be delivered in Birmingham, has released new images of the £50m scheme.

The development, by German property investment managers Patrizia Immobilien AG (Patrizia), comprises 333 apartments on Pershore Street, on the site of the former ice rink in Southside.

For the first time, people will be able to rent a home in the city in a building owned and run by a single institutional landlord, rather than a private individual or buy-to-let investor. Tenancies of up to three years are available, and residents can bring their pets.

Communal facilities include a private roof terrace with allotment plots and views of the city centre; a large landscaped internal courtyard with outdoor performance space, a pizza oven and BBQ facilities; a residents’ lounge with games tables and entertainment systems; a large lobby with coffee facilities, free WiFi and chillout zones; a private gym with state-of-the art equipment; and a guest suite with a fully fitted kitchen and dining room for hire/overnight stays, allowing residents to accommodate their visitors.

The Forum, which will open in November, is built around a central courtyard and rises to 11 storeys. It was built by contractor Bouygues UK.

Anita Jerkovic, director at Patrizia, said: “The Forum is an entirely different rental proposition to anything else in Birmingham to date.

“It is not a compromised converted building, it was built from scratch with its residents and bespoke amenity provision in mind. Renting is becoming a lifestyle choice for many people, but it has been elevated to a different level, with premium facilities and service provision.”

Patrizia has appointed Atlas Residential to manage the building. Atlas is headquartered in Chicago – from where it operates more than 75,000 residential properties across the USA – and has a UK office in London.

Stephanie Smith, operations director at Atlas, said: “As well as front of house/concierge and maintenance services, the team will be organising social events, from outdoor movie nights in the courtyard; cooking classes and tasting sessions in the residents’ kitchen; sports screenings in the residents’ lounge and live music on the rooftop. It’s renting, but not as you know it, with the emphasis on creating a community, not property provision.”

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